Honest public health communication will be critical to defining shared value, and community codesign will generate shared stewardship and strengthen trust. A shared value proposition: Shared value is created by ecosystem partners investing collaboratively in public health and is based on timely and transparent evaluation and measurement of public health initiatives.Public health leaders can harness real-world and nontraditional data solutions, join growing networks for real-time data sharing, leverage existing research tools, and extend the reach of current resources through automation.And leaders will combine genomic-sequenced lab and surveillance data with real-world and nontraditional data sources, such as internet search terms, which can be used for predictive data analytics and population health monitoring. Ecosystem partners will use community health indicators to address the root causes of poor health. A federally established vision will articulate the architecture and data standards, and each state will require a public health data governance organization (PHDGO) to oversee data collection. Shared data across sectors in real time: Future public health data systems will enable cross-sector, real-time data-sharing.Public health leaders can start by leveraging existing and untapped funding sources, such as Medicaid waivers and workplace wellness efforts, incentivizing health plan and provider investment in prevention, and capitalizing on next-generation financial investment models that could promote health.Funding and incentives aligned with prevention, health promotion, and wellness: Future public health funding models will include blended and braided mechanisms to streamline a patchwork system private equity funding and social impact investing public health trusts community development financial institutions (CDFIs) and environment, social, and governance (ESG) investments.These partnerships can strive to improve processes, innovate, and strengthen collaborative infrastructures across offices and agencies. Public health leaders can start by assuming the role of convener and nurturing new relationships with ecosystem partners.Public health investment will be a well-established businesses imperative, though public health agencies will not need to be at the center of all public health innovation. Ecosystem partners working toward a unified goal: Public health agencies will be integrated health partners working closely with private and nonprofit sectors.This report further explores this strategic vision through six mutually-reinforcing dimensions, and aims to help public health and health care leaders identify what steps they should take here and now to reach this vision for the future: Shared community indicators will serve as benchmarks to evaluate performance against goals and hold leaders accountable.
Public health leaders will serve as principal health strategists of their communities, forming partnerships across sectors and setting goals to improve community health, inspiring investment from local businesses and others. Public health’s most vital role as a steward of population health will remain unchanged, guiding the disparate systems that influence the nation’s health, such as education, transportation, and housing. In this vision of the future, a community-driven, multisector health ecosystem seeks to ensure every American has the opportunity to thrive.
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